Unapologetically Simone: The Power of Choosing Joy, Transformation, and Conscious Living, in Business and in Life

Simone Milasas is a catalyst for transformation—a visionary creator who redefines what it means to live, lead, and succeed. She’s not your conventional entrepreneur, and her story is anything but ordinary. Simone embodies the freedom to explore life on her terms, guided by an unshakable belief that joy and creation should be at the heart of everything we do, especially in business. From her early years navigating a challenging home life to her global adventures seeking something “different,” Simone has always known that life holds more possibilities than most dare to imagine.

Her unique approach to business isn’t about structure—it’s about choosing empowerment, curiosity, and joy. Simone is the author of Joy of Business, a groundbreaking book that invites people to rethink their relationship with work. To her, business isn’t just a means to an end—it’s a canvas for creativity, a way to bring new possibilities to life, and an opportunity to challenge the status quo. She’s spent over two decades working alongside Access Consciousness co-founders Gary Douglas and Dr. Dain Heer, using their transformative tools to inspire people worldwide to create lives and businesses they love.

What makes Simone so lovable is her raw authenticity and willingness to share her own journey—her wins, her challenges, and the lessons learned along the way. She’s walked the path of self-judgment, navigated the complexities of choosing what truly works for her, and emerged with a deep sense of ease and peace in her life. Her teachings come from lived experience, not theory, and that’s what makes her so relatable and impactful.

Simone’s mission is simple yet profound: to empower people to know that change is always possible. Whether she’s speaking to individuals about personal growth, coaching entrepreneurs on how to pivot from “doing” to “being,” or asking how we can be in communion with the Earth, Simone shows up with an unwavering commitment to herself and to your transformation. She challenges us to live beyond limitations, embrace vulnerability, and make joy a priority in everything we do.

Why do we love Simone? Because she is a living reminder that life is not a one-size-fits-all experience. She invites us to ask, “What else is possible?” and to explore the infinite ways we can show up in the world—not by following someone else’s blueprint, but by choosing our own. She’s here to make a difference and to have a hell of a lot of fun doing it, and in the process, she empowers us to do the same.

Kim: Let’s start by asking who Simone is in her own words.

Simone: I would say someone who is very committed to what I choose. I would say I’m quite tenacious in what I choose and when I choose. Growing up, I don’t think I was very understood. My father was amazing, and he was always at work. My mother was, as they say in Australia, mean as a cut snake—not a very kind woman at all. So, I think I needed to learn how to navigate my life in a way that works for me and not have to ask for permission. I have had a colourful life; I have definitely been there and done that. I’ve dabbled, was naughty, and travelled all over the world at a really young age.

I had this really strong desire to see the world and to also change the world. I think when I was about 16 or 17, I looked around and thought, this can’t be it—there’s got to be something else. This can’t just be what is meant to be. You’re meant to go to university and get married and have kids, and then the trauma and drama and small things in life that I saw people making really significant—it never made sense to me. I went on my own journey and escaped. I left Australia at 19 to discover the world. I loved meeting different people and different cultures and seeing different things. I had a strong desire to wake people up, but I didn’t—not from the sense of, ‘Can we just shake each other by the shoulders and say there’s got to be something else.’

I think I chose to take drugs at a young age because it was showing me something different, and I was looking for different. I was asking for different. But let me go back to the beginning: when I’m tenacious and committed—oh, did I commit. I even worked out how to deal, so I was a drug dealer because I was like, well, I like doing this, but this is costing a lot of money. So, I got two investors.

Kim: On the topic of business, what has your business journey looked like?

Simone: The first book I ever wrote is called Joy of Business, and I often have a giggle about it because I had this sense of business from a young age, and I really desired to have my own business. People used to say to me, “What do you want that to be?” I just knew I wanted to create. For me, business is a way you can create different things in the world and have them actualize and show up to be something different, whatever that may be.

So, I started a business called Good Vibes for You, and I used to do merchandise for bands. I would import and export different things. I had all this merchandise with sayings all over t-shirts and stickers and magnets—quotes from famous people. It was amazing, and it matched the energy of what I wanted to choose.

But then I met Gary Douglas, the founder of Access Consciousness, and the first time I ever heard him speak, it was a relationships class. I wasn’t really that interested in relationships, but I wanted to hear him talk. It was the first time I walked out of a talk and I didn’t have that sense of wrongness in my world for what I was choosing. I had this sense of, oh, I get to choose my life. I get to be the source of what I’m choosing. I choose my reality. Gary was talking about everything I wanted to create in the world.

Then I met Dr. Dain Heer, who’s the co-creator, and now I’ve been working with Access Consciousness for 24 years. I was a worldwide coordinator for 18 years, and now I’m doing a lot more of the advanced facilitators classes as well. I think it’s just the beginning. I think what we’ve created in the world is amazing. In my life, I am at peace and have a lot more ease. There’s a lot more difference in my world, and that’s what I was looking for with drugs. I’ve discovered that it’s more thrilling when you’re choosing to be more aware and choosing consciousness. For me, consciousness includes everything. It has no judgment, so I have no judgment of what I’ve chosen or what anybody chooses. You’ve got to choose what works for you, and that’s where I’m at now.

Kim: How does Access Consciousness map over to your business teachings specifically? You talk a lot about pivoting—how are they connected?

Simone: Absolutely, they’re connected. Joy of Business uses Access Consciousness tools. I was in a conversation with Gary Douglas one day, and I was talking about business, and I was really confused. I said, “Why is this person choosing this?” and he said, “What do you mean?” I said, “Well, this is business, and business is joyful.” Gary looked at me and said, “No, it’s not.” And I went, “Yes, it is.” We had this back and forth, and then he said, “Simone, you’ve got to get that most people on this planet, in this world, in this reality, don’t choose business for the joy of it.”

I was literally stunned. “Why would they be doing something if they didn’t find it joyful?” He looked at me and said, “You need to do classes on this.” So, I started doing classes, and people would come up to me and be so grateful for the tools I was giving them, and they were all Access Consciousness tools.

But here’s the thing. One of the main tools about Access Consciousness is to ask questions. I mean, Socrates was a big believer in asking questions—being in question. Don’t look for that result or that answer or conclusion. Be in question with everything. I see most people trying to create their life and their business from a fixed point of view or making it linear.

Every day is a new day, with your business as well. So, when you’re in question, you start to live and have a business that is malleable and changing, and you can receive different possibilities.

So, everything I talk about in Joy of Business is Access Consciousness tools. It’s not rocket science; it’s not something brand new. It’s what we essentially know in our core—‘What else is possible?’ Many people tend to go towards the impossible.

I just had a long conversation with a guy today, and one of the things he keeps doing is creating hurdles so he can jump over them—creating a problem so that he can solve it. I asked him, “If you didn’t have any hurdles to jump over or any problems to solve, what else could you choose?” One of the things we got to was that he wasn’t willing to have that sense of living in his world—that ease and that joy. It’s like, ‘I’ve got to prove that I’m worth everything, so I’ll just do, do, do, do, do, do and get really busy.’ I see a lot of people doing that, and it’s time to pivot and it’s time to change.

Kim: I think it’s a question we all need to stop and ask ourselves. I love that you’re speaking to this.

Simone: There are a few questions that I would ask with things like that because we do go to that ‘doing.’ That’s what so many people in the workplace do. No, “What can I be, and where is my energy required right now?”

We literally expand our awareness when we are in question and we ask, “What can we be?” rather than “What’s next to do?” You make everything so finite and small when you’re functioning from that ‘doing’ rather than asking, “What can I be?” It’s so vulnerable too, and I think most people aren’t willing to be vulnerable because people think vulnerability is weak. But it’s not.

We’re all different, and we’ve got to start showing up as the difference that we ‘be’—not trying to be like others or be liked by others, which are two things I see most people choose from. No. You be you, and we will change the world.

Kim: There’s a quote that you mention on your website: “Consciousness includes everything and judges nothing.” Aside from what you’ve already spoken about today, what did you need to personally overcome to get you to embody that belief? We can ‘know’ these concepts, but when did it land for you?

Simone: I see a lot of people—the thing they judge the harshest is themselves. For me, I judged my body for years and years. I’m not saying I’m out of judgment, but I’m a hell of a lot better than what I was. That’s what I did.

Some people will judge money or relationships, or they will judge others and what they’re choosing. But I think it comes down to you and yourself. So, for me personally, it was like, I have to include everything in what I’m choosing.

I remember the day that I made this demand of myself. I thought, okay, I’ve got to stop judging the size and shape of my body and start asking for something different, and I did. It was interesting—my body shape and size started changing, and then I started judging aging. I was like, you can’t do this. You can’t just pass one baton for the other. Okay, stop. Now, what would you like to actualize? So, I worked on that as well.

Don’t judge your judgments. Just be, “I judged, all right, what’s beyond that?”

But you asked if there was an actual thing, and it’s me. It’s for me personally because I would find that I would be more in allowance of others and more judgmental of myself.

Kim: I love the potential that opens up when you reframe it and ask, “Well, what do I want?” instead. So, what is your bigger mission, and where do you see your work going?

Simone: That’s a good question for me because I try not to put a structure on it. I really attempt to go, what next, where next. It would be empowering every person in the entirety of the world to know that there’s another possibility available.

I had to get over the point of view that it was my job to save everyone because it’s not. I get my job as being more to empower them. They have to choose.

It’s rough and exhausting when you’re trying to control and change everything. So, letting go of that and saying, “Hey, here are some tools, here’s a different idea, here’s another possibility—and what do you know? What are you aware of?”

Kim: What haven’t I asked you that you’d love me to ask, and what would the answer be?

Simone: The first thing that pops in is something to do with the Earth. I would like to see more of us acknowledge how in communion with the Earth we are. We are a part of this ecosystem, and a lot of people tend to just sit there and watch it and observe it rather than be with it.

We’ve gone through phases of recycling and stuff—it’s like a band-aid solution. For me, it’s, what energy and consciousness can we BE with the Earth that allows the magic and the miracles and the possibilities to show up? I’m not sure what that question is, but that’s a really strong desire of mine. “What can we contribute to the Earth and allow the Earth to choose what it’s choosing?”

I think we also get very righteous about it, and that’s not the right track. We need to BE with the Earth. To acknowledge the communion and ask to be more in communion—and what does that BE like?

Kim: I love how you put it into the context of, what can we BE with the Earth as opposed to what can we do to, or with, the Earth.

Simone: There was one thing that showed up for me a little while ago. There are these articles in Australia saying koalas are going to be extinct by 2030, and I was just, “What do I do, what do I do?” and I felt this heaviness in my world. Then I was talking to Gary Douglas, and he said, “Ask what you can BE.” So, I kept asking, “What can I be for the koalas today?”

I know it sounds harsh, but our planet has evolved a lot over the different civilizations that it’s had here. So, if the koalas are meant to be extinct for some reason… okay. “What can I BE for the koalas? What can I BE for the Earth?” I ask that a lot. I live across the road from the beach, so I can go down to the ocean and ask, “What can I BE for the ocean?”

It takes me more into being me. I think a lot of people think that’s being lazy, but I don’t think that doing anything creates anything greater. I think when we start being ‘all of us,’ we know when to choose something. We know when to call someone. We know when to go in and out of the room. We know that, and if we start functioning from what we know… different possibilities.

Kim: My last question, Simone, is what is your Fierce truth?

Simone: I’m here to make a difference and have a hell of a lot of fun while we do it. I think people take that fun and that joy out of it. This planet’s amazing, and there are so many amazing people on it, and there is so much available to us.